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About

One person, start to finish

No account managers, no handoff to a junior, and no price that depends on what you look like you can afford.

  • Free, no obligation
  • Written quote before any work
  • No lock-in

I'm Caleb. I build custom websites with AI and automation wired in, for businesses that want the site to bring in work rather than just sit there looking tidy.

Why everything is published on this site

Most people I speak to have had a bad run with a web agency. Not usually a catastrophic one — just the ordinary kind. A price that only appeared after a discovery call. A domain registered in someone else's name. A maintenance bill that kept climbing for work nobody could quite point to.

One of my clients came to me after exactly that. Their site had been compromised, getting the domain back cost a small fortune, and the maintenance quoted afterwards was steep enough that they gave up on having a website at all. A working business decided it was easier to have no web presence than to deal with the industry again.

That's most of the reason my prices, my terms and my ownership policy are on this site rather than sent as a PDF once you've already said yes. You can read all of it before you email me, and none of it changes depending on what you look like you can afford.

What working with me actually looks like

You deal with me. I do the design, the build and the automation — there's no account manager in between and nothing gets handed to a junior once the contract is signed. That's the upside of being one person.

The trade-off is that I take on a limited number of projects at a time. If the timing doesn't work I'll say so straight away rather than stringing it out, and if what you need isn't something I'm the right person for, I'll tell you that too.

I build the site and the automation together rather than treating them as separate jobs. A site that looks sharp but leaves enquiries sitting unanswered for three days isn't finished — it's just decorated.

How to start

Send me an email. Tell me what the business does and what isn't working at the moment. I'll come back within one to two business days with either a written quote or a free, no-obligation look at whatever you've got now.

There's no phone number and no booking link on this site on purpose. Everything runs over email so there's a written record of what was agreed — which protects you at least as much as it protects me.

Trading as
Caleb Francia, sole trader
ABN
Registered
Based
Australia, working worldwide
Replies
Within 1–2 business days
First step
A free, no-obligation site audit
Contact
Email only — no phone or socials

How I work

What usually happens, and what happens here

Not a dig at anyone in particular — these are just the industry habits that cost clients the most, and the ones I've chosen not to have.

The usual way

Working with me

A discovery call before you can get a number, run by someone paid to close you

Email what you need, get a written quote back. No meeting to sit through

“Contact us for a quote” — the price depends on what they think you can pay

Published price ranges. The number doesn't change because of your postcode

The agency holds the domain and hosting, so leaving means starting again

Yours to take whenever you ask — no exit fee, no hostage-taking

Twelve-month minimum contracts with an exit clause you have to go looking for

Month to month, or nothing at all. Cancel by email

You meet the senior, then a junior builds it and an account manager relays messages

You deal with me. I'm the one building it

The site launches and the invoice arrives, then support becomes a new conversation

30 days of post-launch support included in every build, before any retainer

Terms and conditions sent as a PDF once you've already said yes

Terms published on the site, readable before you enquire